Lionsgate | Jigsaw

 

To maximize ticket sales at a minimal media cost, we utilized proprietary data science and media retargeting tools to find the right audiences by testing initial trailers and mining for responses that narrowed down three categories of potential fans.

Applying our data science knowledge in real time to creative, we tailored "thriller" content to tease a compelling mystery, leaving questions to be answered and clues to be found. While the "horror" audience was given more gruesome visuals that satiated their love of gore.