UPGRADE | A SOCIAL PHENOMENON

 
 

BH Tilt needed to create social assets for Leigh Whannell’s first action/sci-fi drama. Our challenge was to create an organic and paid digital and social campaign to get fans of the director so pumped that they would not only see the film, but bring their friends.

By focusing content that created conversation and celebrated the fans, we were able to stoke word-of-mouth that resulted in a record-breaking opening weekend.